May I have your attention please?
The ultimate guide to engagement in immersive learning.
By Amy Stokes-Waters
WHAT IT'S
ABOUT.
May I Have Your Attention Please? is the straight-talking, evidence-based guide to why most corporate training fails and what to do instead. Written by Amy Stokes-Waters, CEO of The Cyber Escape Room Co., it makes the case for a fundamental shift in how organisations approach learning: away from content delivery and towards experience design.
Built from years of designing and running immersive learning programmes for some of the UK's largest organisations, the book draws on real incidents, behavioural science and hard data to answer the question that most training programmes never ask: not whether people completed it, but whether it changed what they do when it matters.
It's part manifesto, part practical guide. It covers the neuroscience of attention and memory, the gap between knowing and doing, why pressure changes everything, and how to build programmes that create instincts rather than just awareness.
The brain doesn't store information. It stores experience. This section unpacks the neuroscience of how memory actually works and what that means for anyone designing learning programmes. Why slides don't stick. Why pressure does.
96% of employees who took a risky security action knew it was risky at the time. That's not an awareness failure. It's a behaviour failure. The book explores why those are different problems and why they need different solutions.
Decisions under pressure, distraction and time constraints look nothing like decisions made in a calm training module. Effective learning has to replicate the conditions in which decisions actually happen. This section explains how.
The practical framework for building learning programmes that don't just inform but train the reflexes people need to act correctly in the moment. From engagement design to scaling across an organisation.
These questions are a starting point. Amy is happy to go wherever the conversation goes. For topic-specific requests or bespoke sessions get in touch at info@cyberescaperoom.co
AMY
STOKES-
WATERS.
Amy Stokes-Waters is the CEO and founder of The Cyber Escape Room Co., the UK's leading experiential cyber security training company. She founded the business in 2023 on one conviction: compliance-based security awareness training doesn't change behaviour. Experience does.
With a background in sales and marketing, Amy brings a sharp commercial lens to a deeply technical space and a rare ability to make hard problems feel accessible, urgent and even entertaining. She holds a degree in English and French and a diploma in law, combining analytical thinking with creative execution in the design of learning experiences.
Amy has personally designed the majority of the company's escape rooms, simulations and interactive scenarios, all built to replicate the pressure and ambiguity of real cyber incidents. She speaks regularly at corporate and industry events on human risk, training design and the role of experience in shaping instinct.
May I Have Your Attention Please? is her first book.
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