7 Creative Ways to Engage Clients at Your Next Cyber Security Event

Planning a cyber security event that stands out and keeps clients engaged can be challenging. With so many conferences and seminars, you need to offer something unique and memorable. Here are ten creative ways to engage clients at your next cyber security event:

Cyber escape rooms are a fun, interactive experience that also teach important cyber security principles. Participants solve puzzles and riddles related to common cyber security threats and solutions, promoting teamwork and critical thinking. They’re great for facilitating networking sessions and lifting the energy of an event, turning it into a positive client experience.

Talk to us about bringing cyber escape rooms to your next event and engage your clients with interactive, hands-on cyber relevant activities.

Showcasing live hacking demonstrations can be eye-opening for clients. These sessions highlight vulnerabilities in everyday technologies and the importance of strong cyber security measures, making the threats more real and urgent. And… sharing how your solutions could put up barriers for attackers in the process is a great way to showcase your services and products!

Offer a lock picking session to demonstrate physical security concepts and their relevance to cyber security. Clients can learn about different lock mechanisms and try their hand at picking locks, providing a hands-on understanding of security weaknesses and defences. It’s a great way of introducing a physical and interactive activity that gets people talking around a table.

Hands-on workshops where clients can practice cyber security skills are very effective. Bringing clients into smaller groups and getting them to work on a problem statement alongside one of your team can really help to develop relationships, showcase your company’s capabilities, and get customers talking.

Try to mix up the agenda of your cyber security event with a combination of individual presentations and panel discussions. Allowing audiences to hear differing viewpoints on a topic can help to engage them more deeply and can liven up proceedings. Don’t forget to allow time for Q&A sessions so that clients can ask questions and participate in the discussion to make your event more interactive.

Share real-life case studies of cyber security incidents and solutions. Discussing what went wrong and how it was fixed provides practical insights and lessons for your clients. Getting your existing clients to share the benefits of working with your business and how you’ve brought them value is a great way to market your services without it being a hard-sell.

Depending on the type of cyber security event you’re running, and the time you have available, introducing speed networking can be a brilliant way of getting to know your clients better. Whether you choose to do it with just your team or let your attendees speed network with each other, it can be a fantastic way of forming new relationships.

Incorporating these creative elements into your cyber security event can make it more engaging and memorable for your clients. By providing unique, interactive experiences, you’ll not only educate but also entertain, ensuring that your event stands out in their minds.


Looking for help planning your next cyber security event? We work with the team at Rebel Element to deliver world class events of all sizes for the cyber security industry.

Amy

Amy

Amy is the CEO and main driver behind esc. With over a decade of experience in the IT sector, Amy's built a reputation as a force of nature, disrupting the industry with her no nonsense approach.